Puma and Manchester City unveiled the football club's Third kit in Roblox as part of an event that gives Robloxians the chance to win an exclusive jersey and purchase avatar items to show off Man City ...

The Hyundai and Vans partnerships with Roblox offer the latest sign that marketers are taking the metaverse seriously. The term loosely refers to shared virtual spaces that bridge offline and online ...

Manchester City has introduced its third kit for the upcoming season — but in addition to the pitch, you’ll also see it in the metaverse. For the first time ever, the reigning Premier League champions ...

Global music and entertainment company Warner Music Group (WMG) has announced the launch of “Rhythm City,” a music-themed social roleplay experience on popular metaverse gaming platform Roblox. In ...

Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital-only items were part ...